20 Feb to 4 Jun 2017
To display the future image and enhance audience's understanding on the transformation of Taikoo Place, Market Trend developed an AR Exhibition Experience for Swire Properties. In combination with the physical model, AR tags are shown above corresponding buildings through tablets. By tapping the AR tags, more details of different parts of the redevelopment project is displayed through word content and images. Different from traditional exhibition, this unique and interesting AR exhibition experience creates deep impression to the audience.