30 Aug 2016 – 13 Sep 2016
MaxMara hosted an intimate cocktail party to celebrate the opening of their 101801 Decoated exhibition. The exhibition celebrates MaxMara’s iconic coats and highlighted the 101801, a modern take on the label’s classic coat. In this event, we have produced a virtual fitting experience which gave a big surprised to the guest that it is convenience for ladies to try various clothes at a short time. The virtual fitting room allows player to try on different outfits using simple hand gestures. The 3D clothes are superimposed onto you. The clothes move and rotates per your movements. Notable guests included Olivia Croucher Buckingham, Alison Chan-El Azar and Susanna Cheung were tried on this experience.