​​Emoji™ Charity Campaign - Giving by Sharing PhotoBooth Solution

LINK - LOK FU PLAZA / ​TEMPLE MALL / STANLEY PLAZA

19 Jan - 26 Feb 2017

Objective

Link has collaborated with emoji company to launch the “#Linkemoji share love and fun” campaign that features emoji-themed game booths to further strengthen its brand identity. Market Trend has provided a Giving by Sharing Solution. The public is invited to create personalized emoji™ message through “Park and Dine” mobile app or linkemoji.com to share the messages on Facebook. For every message shared, Link will sponsor HK$1 to Hong Kong Guide Dogs Association. Those who have shared their messages can then redeem the QR code for free participation in game booths at Temple Mall, Lok Fu Place or Stanley Plaza to spread love from online to offline. Over 100k shared the messages on Facebook.

  • What Had We Done?
    • - Interactive Game with Photo Taking
    • - Sharing function (Facebook and QR
         code)

Key Achievements

100K+

people share the messages on Facebook

16+

Media Coverage ( Included TV new, online Platform & Magazine)

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