Interactive Hologram Experience

The Hong Kong Jockey Club - Digital Nights

13 Apr, 20 Apr, 17 Apr 2016

Objective

The Hong Kong Jockey Club (HKJC) is one of the largest racing organizations in the world. Horse racing is the core business of their organization. HKJC aim to provide an unique and exciting experience to the race-goers and build a trendier image by incorporating a wide range of innovative solutions within the racecourse. According to their purpose, Market Trend was invited to produce the solution of Design Your Dream Horse. To become a horse owner, people can create their dream horse by tablet. Their dream house will display on the Hologram. After scanning QR code, people can share it to social media.

  • What Had We Done?
    • - nteractive Hologram System
    • - Mobile Control Application
    • - 3D Horse Modeling
    • - Unique Horse Photo Generation
    • - Sharing Function (QR Code, Facebook)
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